The ability for businesses to be responsive to changing stakeholder needs and requirements is of paramount importance in achieving and sustaining growth. Businesses have traditionally focused performance improvement efforts on client-facing functions, but the latter depend on a number of internal administrative and operational areas. The use of service management techniques facilitates alignment of all areas within a business, not just those that deal directly with the organization’s clients. Synapsis helps clients in adopting service management best practices in operational and administrative areas in order to achieve superior business performance.